The Story

We collaborated with the Ergo Creative Agency team to design this coffee logo for Hero Bean.

Hero Bean were a sustainability-focused business on a mission to provide fairtrade, organic coffee beans that make a difference.

They were looking to follow the current design trend with a ‘stamp’ style logo that would be eye-catching on shelves, bags, coffee cups and more.

We designed this simple and effective stamp logo with a gold foil effect to communicate that these beans were a cut above the rest. Simplicity and bold design were key for ease of recognition.

The coffee bean at the centre gives a faint nod towards a lightning bolt, communicating the power of consumer buying decisions to make a difference to the world.