We worked with Derham & Derham via Ergo Creative Agency to create their start-up logo.
UK exporters of fine British cheese to India Derham & Derham specialised in hand-crafted cheddar. Derham & Derham was founded in 2012 by brother and sister duo Emma and Rupert Derham. Born out of a passion for India and a love of British cheese, Derham & Derham was an online cheese boutique targeted specifically at the Indian market.
Their core values were quality, premium service, and traditional with a modern twist. We communicated these values with this simple and tasteful logo, appealing to a high end market.
Our approach was to use the ampersand as a device to add elegance, and use a simple yet striking serif uppercase font to communicate a reliable yet modern approach.